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Home » News » Lee’s Summit Community Brand Manager Hired

Lee’s Summit Community Brand Manager Hired

Lee’s Summit Community Brand Manager Hired

Nov. 19, 2012

James E. McKenna
Submitted photo


The Lee’s Summit Chamber, in partnership with
representatives from the City of Lee’s Summit,
Lee’s Summit Economic Development Council,
Downtown Lee’s Summit Main Street and LS360,
announces the hiring of James E. McKenna. McKenna
begins work on November 26 as the Community Brand Manager for Lee’s Summit.
 
Throughout his extensive career McKenna has held key management positions including President and Chief Strategy Officer for regional and national firms, which most recently includes Rick Johnson & Company.

He has been responsible for spearheading advertising campaigns for such clients as; State of New Mexico Department of Tourism, County of Santa Fe, Los Angeles Convention & Visitors Bureau, Albuquerque Convention & Visitors Bureau, City of Las Cruces, City of Roswell, plus national and international airlines and destination resort properties.

Additionally, McKenna spent five years as adjunct professor of marketing & advertising at the University of New Mexico and has published several articles on research and market segmentation.
 
“We are thrilled to have someone of Jim’s expertise and impressive background to lead our community branding,” said Chamber President Nancy Bruns.

“Jim’s knowledge and passion in the field will make him an excellent candidate to engage with the community and stakeholders to make this brand come to life.”
 
McKenna duties include developing and implementing a strategic plan comprising of branded activities that further the goals of Lee’s Summit with regards to economic development, visitors and residents.

He will oversee the health, growth and development of the brand and in the process make the best and highest use of community resources.
 
“I am looking forward to working with the community of Lee’s Summit to create measurable results that will benefit everyone,” said James McKenna.

“My job is to connect the soul of our brand to the heart of our consumers.”
 
McKenna will work out of the Chamber office located at 220 SE Main Street. The Chamber has entered into a public service agreement with the City of Lee’s Summit to oversee this initiative.
 
James E. McKenna and his wife Jeane reside in Lake Winnebago, Mo., where they enjoy the benefits of having their grandchildren as neighbors.


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