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Home » News » Mothers Against Drunk Driving Tie One On For...

Mothers Against Drunk Driving Tie One On For Safety®

Mothers Against Drunk Driving Tie One On For Safety®

November 18, 2017

Photo by Rich Schubert


MADD Heartland kicked off Tie One On For Safety® Campaign with a press conference on Monday, Nov. 13 at the Silverstein Eye Centers Arena.  

Started in 1986, Tie One On For Safety® is MADD’s longest running and most visible public awareness project. Some of the most dangerous days of the year on our nation’s roadways are between Thanksgiving and New Year’s Day. In 2016, from Thanksgiving to New Years Eve, there were 891 drunk driving fatalities across the country, accounting for 26 percent of all traffic fatalities (NHTSA, 2017). That is why every holiday season MADD asks the community to display MADD red ribbons (Tie One On For Safety) in or on their vehicle as a pledge to never drink and drive, and always designate a non-drinking driver.

This year, Mothers Against Drunk Driving (Kansas City) Heartland Chapter headed up the conference along with featured guest speakers:

Bill Whitfield, Missouri Department of Transportation, Director of Highway Safety

Major Greg Smith, Missouri State Highway Patrol

Susan DeCourcy, National Highway Traffic Safety Administration, Regional Administrator 

Leann Lewis, Mothers Against Drunk Driving, Heartland Chapter Leader 

Nadia Anderson, UBER,  Manager, Public Policy, Road & Traffic Safety

The press conference also featured a display of DWI Enforcement Vehicles from Missouri State Highway Patrol, Platte County Sheriff’s Office, Kansas City Police Department, Cass County Sheriff’s Office, Independence Police Department, Jackson County Sheriff’s Office, Blue Springs Police Department.  Emergency response vehicles from MODOT and Intercity Fire Department were also present. After the press conference, MADD Volunteers along with Missouri State Highway Patrol Troopers distributed MADD red ribbons throughout the community.  

In 2016 there were 10,497 alcohol related fatalities nationwide.  Every day about 800 people are injured in drunk driving crashes.  In fact, two in three people will be involved in a drunk driving crash in their lifetime.  MADD Compassionately serves a victim every 13 minutes.  Join them in creating a future of No More Victims®.


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