Aug. 29, 2019

On Friday, August 30, from 8:00 a.m. to noon, Mid-Continent Public Library’s Square One Small Business Services will help local entrepreneurs learn how to create their own “Marketing and Branding Toolbox” through a series of breakout sessions led by local experts at Bridge Space in Lee’s Summit (210 SW Market Street, Lee’s Summit, MO).

During the half-day workshop, attendees will learn current best practices in marketing, how to utilize the tools available today to grow their business, and the distinction between marketing, branding, and advertising. Instructors will also cover the top five mistakes businesses make when it comes to thinking about their marketing strategies. The Marketing and Branding Toolbox workshop will offer attendees real-time advice and feedback from industry leaders as they work through each curated breakout session.

“Developing and growing a brand from scratch can be an overwhelming process” said Amy Fisher who leads MCPL’s Square One team, “especially if you’re a first-time business owner with no previous marketing experience. But with the right tools and plan, even a budding entrepreneur can become a successful marketer and business owner. That’s where this workshop comes in—local experts are going to walk attendees step-by-step through the marketing and branding process and show them what they’ve learned building their own successful ventures.”

Presenters at the Marketing and Branding Toolbox workshop include:

Cynthia Fails, Founder and Chief Opportunity Officer, LaunchCrate Publishing

Larissa Uredi, CEO and Lead Content Curator, NoWhere Consultants

Erin Sullivan, Founder and Creative Director, Pop Cap Creative

Pam Hausner, Owner of Big Vision Design LLC

Katie Bean, Business writer

Doors will open at 8:00 a.m. for networking, and the session will begin at 8:15 a.m. Coffee and snacks will be provided. This program is free to attend, but registration is required at mymcpl.org/SquareOne.

This program is funded by a grant from the Ewing Marion Kauffman Foundation.